California enacts SB 1050: mandatory disclosure of AI-generated ad performers
SB 1050, signed 16 September, requires "explicit disclosure on any video or audio advertisement that uses AI-generated performers to sell a product or service," and bars continued use of a non-compliant ad once it is found in violation. It follows New York's synthetic-performer disclosure law and extends California's AI-labelling push from chatbots and companions into advertising specifically. Any organisation running AI-generated or AI-enhanced talent in ads reaching California consumers needs a compliance review of ad creative and takedown procedures now, ahead of enforcement rather than after it.
Source: Office of Governor Gavin Newsom
Newsom EO advances AI 'kill switch,' independent frontier oversight
Newsom's 18 September executive order speeds up implementation of SB 813 and AB 1405, California's frontier-AI safety and independent-auditor laws, and directs the Government Operations Agency to convene experts within two months on strengthening state law, including a 'kill switch' for frontier models "verified on an ongoing basis by an independent verification organization" and updated definitions of critical safety incidents. This is a planning and rulemaking directive, not a new statute, but it signals where California's audit regime is heading. Any organisation running frontier models with a California footprint should track the two-month recommendations for what "independent verification" and kill-switch efficacy will actually require operationally.
Source: Office of Governor Gavin Newsom
Unsure which of these developments applies to your AI systems?
Begin in writing →This briefing is general information, not legal advice, and does not create an advisor–client relationship. Summaries are original; follow source links for the full record. Adesanya AI Advisory — Abdulwahab B. Adesanya, Barrister-at-Law (Nigeria).